Inspiring videos that work
We live in an era where companies need to create very strong content to survive the divided attention of their target audience. This is why our main specialization is creating video campaigns. We guide clients through the whole process of video development which begins with visualizing their brand all the way through to video creation. We help them to turn their ideas into a reality!
The key to creating successful videos is to have a strategy in place that helps you to reach your video goals. We assist companies in creating these strategies as well as help them to set goals throughout their campaigns.
We then further develop these strategies into solid concepts that bring substance (the message) and emotion together. We strive to make everything visual so that everyone involved learns how to communicate with images. Most commonly, we create visual styles and mood-boards to promote the mood or emotion we desire.
The production and editing process are the heartbeat of video development. These processes are what brings it all to life! It is important to create a perfect balance between the intended message and the development of an emotional connection with the target audience. By doing this, we ensure that not only the message is received but also that it creates a long lasting effect on the viewer.
For several clients, we have created what we call a ‘365-day year concept’. This is where we develop and deliver various videos throughout the year. We look at the company’s core values, their commercial goals, and their location in the world. We then use this information to create exceptional videos and pinpoint when and where videos should be released to maximize their effect. We believe that if continuously incorporate videos within your brand throughout the year that you will undoubtedly reach the hearts and minds of your clients.