Together we grow

Plagron specialises in fertilisation and compost. For their 25th annerversary they had a wish to do something back for their loyal customers as well as the world we all live in. They asked Right Brained to help develop a strategy and concept to strenghten the bond between them and their customers.

The Challenge

How do we engage with the targeted audience in a non-interuptive way on several touchpoints? What is the story we are going to tell that includes our goals but also stays close to the DNA of Plagron.

Multiple Touchpoints

As a start of the campaign we had some solid touchpoints which we could use; a strong online following as well as an exibhition in Barcelona where we had the time and attention of the targeted audience. The strategy is to spread these touchpoints across multiple platforms and create interesting content troughout 5 years.

360 Content

Besides the strategy and concept we have created a multiplatform videocampaign which resulted in 150.000 interactions with their targeted audience, more interactions are coming every day. We are involved in this project for multiple years and deliver input for the marketingteam of Plagron.

As content, we delievered a full video campaign including a VR Experience, online video content, branded stories and photography.

The Results

Besides the strategy and concept we have created a multiplatform videocampaign which resulted in thousands of interactions with their targeted audience globally, more interactions are coming every day. We are involved in this project for multiple years and deliver input for the marketingteam of Plagron.

As content, we delievered a full video campaign including a VR Experience, online video content, branded stories and photography.